Taylor Swift’s “Eras” Tour has achieved a groundbreaking milestone, making it the first tour ever to surpass the billion-dollar mark in gross ticket sales, according to live-music trade publication Pollstar. The tour, which ran from November 17, 2022, to November 15, 2023, sold an estimated 4.35 million tickets across 60 shows, generating approximately $1.04 billion. Pollstar’s research also projects that the tour’s total gross ticket sales will exceed $2 billion, surpassing its previous estimate of $1.4 billion. Despite the lack of official box-office numbers due to Swift’s management’s decision, Pollstar’s calculations include merchandise sales at around $200 million. In contrast, Billboard’s Boxscore charts, relying on officially submitted figures, currently list Beyoncé’s tour as the top-grossing of 2023 with $570.5 million. The rest of Pollstar’s top 10 rankings for worldwide tours in 2023 include Beyoncé, Bruce Springsteen & The E Street Band, Coldplay, Harry Styles, Morgan Wallen, Ed Sheeran, P!nk, The Weeknd, and Drake. The overall concert industry grosses for the 100 biggest tours in 2023 reached a record-breaking $9.17 billion, up 46% from the previous year, with attendance rising by 18.38% to 70.1 million tickets sold. The top 100 North American tours also set a gross record with $6.63 billion in 2023.
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