- Effective January 31, Universal Music Group (UMG) has chosen not to allow the use of its music on TikTok.
- Hit tracks from UMG artists like Alan Jackson, Carrie Underwood, Luke Bryan, Chris Stapleton, and George Strait have been removed from the platform.
- Videos featuring UMG music now display a message indicating, “Sound was removed due to copyright restrictions.”
- UMG communicated this decision through an open letter to artists and songwriters, sharing it on their official website.
- The move is a result of the expiration of UMG’s contract with ByteDance, the parent company of TikTok.
- UMG emphasized its core mission to support artists and songwriters in achieving creative and commercial success, which no longer aligns with the terms of the expired contract.
- The decision sheds light on the evolving dynamics between music labels and social media platforms in the digital age.
Find the message put out on UMG’s social media below and the full open letter HERE
Our core mission is simple: to help our artists & songwriters attain their greatest creative and commercial potential, which is why we must call time out on TikTok.
— Universal Music Group (@UMG) January 31, 2024