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Country music streaming numbers were higher than ever in 2024, with Morgan Wallen and Zach Bryan being credited for the genre’s success. Taylor Swift topped Spotify’s most-streamed artist list globally, followed by Drake, Zach Bryan, and Morgan Wallen in the US. Despite not releasing an album in 2024, Wallen’s popularity surpassed global stars like Kanye West and The Weeknd. Country music was the second most-played genre on Touchtunes, with Wallen being the most played male artist of the year.
